Postcard Printing
Direct Mail postcard mailings are a highly cost-effective form of direct marketing, and the benefits of postcard marketing can be enormous.
There is no envelope to get in the way of your audience reading your headline, and when digitally printed you can truly personalise the content and images to deliver a clear and targeted message.
Postcards are among the most versatile and affordable marketing tools you can print, and you can as easily produce small and large print runs. Additionally, their light weight means they are one of the cheapest direct marketing tools to mail.
How to Create an Effective Direct Mail Postcard
We have the tricks of the trade for a successful direct mail marketing campaign.
- Remember, you have a couple of seconds to grab your audience’s attention – so design your direct mail postcards with the reader in mind
- Given the ease and cost efficiency you should always try to keep it personalised – personalised direct mail allows you to place your message, or products, directly into the hands of your target audience
- Remember to use a compelling Call To Action – do all that you can to drive the desired behaviour
- And always keep KISS in mind – keep it simple, stupid! The idea of a postcard is to quickly and easily get a message across – use your Call To Action as a way to sign post them to find out more online